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Apple ‘Welcome Home’ Event Scheduled for October 13

Greg “Joz” Joswiak announces the event on X/Twitter with a video of a hand-embroidered invitation. Hello Apple on Instagram has an extended version. It’s quite lovely.

(Apple has really leaned into the handcrafted aesthetic recently, starting, I feel, after the backlash to its “Crush” ad. See, for example, A Critter Carol, the Apple TV logo, or the Mac Neo ad. More, please.)

The event is expected to “focus on new smart home products, including the long-rumored smart home hub, a new Apple TV 4K, and a refreshed HomePod mini,” according to MacRumors.

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