As with most viral internet sensations, I am late to #OreoGate, a hilarious, drama-filled, musically enhanced group chat of moms debating the merits of adding (or not) Oreos to their kids’ lunchboxes. Don’t worry about whether it’s real or merely a clever marketing campaign for the AI music-generation software that “performs” the group chat; just revel in the escalating pettiness. You will laugh, you will scream, you will find yourself rooting for (or perhaps against) the adult and kindergarten dramatis personae of this delicious little spectacle—this household certainly bonded over the absurdity. And, as befits any viral sensation, naturally there’s now merch.

(Main link is to Part 1 (of 23, as of this writing) on Instagram, or enjoy it on TikTok.)