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‘Indie Developer Simulator’ Makes My Apple Developer Relations Heart Ache

Indie Developer Simulator:

You have $99 and a dream. Your goal: publish an iOS app.
The dream is negotiable.

From the HTML source file:

Get rejected. Get reviewed. Get sherlocked.

You don’t need to be an Apple developer to “get” this, but if you are, steel yourself. This “simulation” hit me viscerally. Absolutely gutted. Yes, I laugh-cried my way through it, but the entire experience made me cringe in painful recognition. Years of helping developers fight past these types of rejections came flooding back instantly. No word on who created this, but they’re clearly a veteran of the Apple developer community and are deeply damaged from too many interactions with Apple.

To my friends in Developer Relations and the App Store: You’ll be tempted to dismiss this as mere hyperbolic satire, but it reflects reality—and developer sentiment—more than many of you will care to admit. Play it—cringe deeply—and then get on Slack, build a tiger team, and get to work fixing things.

⚙︎

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