Apple launched a new spot in its “Privacy. That’s iPhone” campaign, this one focusing on the data trackers that follow you as you browse the web, and Safari’s features that block them. Via the TBWA\Media Arts Lab LinkedIn account:

“Clingers,” directed by Ivan Zacharias, brings online data trackers to life as chrome-suited figures who physically latch onto people everywhere they browse, obsessively following them until Safari blocks them out. A companion digital execution, “Tracker Invasion,” takes it further, placing those trackers inside actual media outlets watching users browse in real time.

The new campaign continues Apple’s more than seven-year effort to raise awareness around the value of keeping user data secure and reinforces its longstanding belief that privacy is a fundamental human right.

It’s a fun spot (“Oh, chrome”), though I’m not sure how effective Safari’s privacy features are in the face of egregiously aggressive tracking. I’m also not willing to find out how much worse it could be if I disabled those features.

Online behavioral tracking isn’t just about showing you “more relevant” ads; it’s a serious privacy issue. It can be used to build up a detailed profile about you based on your web surfing habits. It can also be used by the government to track your location. Online privacy shouldn’t be browser-dependent. Tracking should be banned.