Apple Newsroom, again:

New App Store capabilities rolling out this year will give developers more flexibility to market their apps, acquire new users, and offer brand-new business models for Apple In-App Purchase.

One of those capabilities:

The new Asset Library helps developers move faster across marketing workflows, with one place in App Store Connect to manage all Creative Assets, app preview videos, and screenshots. Developers can reuse assets across custom product pages and In-App Events, eliminating redundant uploads and streamlining their promotional campaigns across the App Store. Developers can also submit assets for App Review approval independent of an app update, ideal for rolling out seasonal imagery or coordinating with an Apple Ads campaign without delay.

Managing and uploading the same assets for multiple devices across multiple storefronts is a huge pain the ass for developers. I suspect this will be cheered loudly by the community, as will this:

[…] new App Store Bundles will give developers the ability to partner together and offer users more for less. By expanding beyond a single-developer catalog, these new bundles will allow users to subscribe to multiple favorite apps from different developers at a better price. Developers will also be able to create Suites, offering subscription packages that aren’t available as standalone purchases.

I’m excited for multi-developer bundles, though I wonder how developers will manage the revenue split.

I’m less excited about this:

To complement these new marketing capabilities, the App Store is getting new ways to connect users with experiences they are looking for. To help more people find apps and games they will love, the App Store will introduce new Personalized Collections based on user interests, along with App Notes that explain why specific apps are recommended. These tailored recommendations can appear on the Apps, Games, and Search tabs, evolving over time based on a user’s app usage and downloads.

Translation: We’re tracking more of what you do.

Lastly, under “Streamlined Submissions” to App Review, is this:

To further simplify the development and submission process, apps and games on the Mac App Store no longer require Intel support. This allows developers to ship Apple silicon-only binaries, eliminating the need to maintain multiple builds.

That’s one benefit of dropping Intel support in macOS 27, but I’m shedding a tear because one of the earliest decisions we made on the Mac App Review team was to require universal binaries for submissions. At the time it was to ensure support for the nascent Apple silicon Macs and now we’re bidding farewell to Intel Macs. How far we’ve come.