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This offbeat tale from Jeremy Markovich (in his newsletter, the North Carolina Rabbit Hole) is not in fact about the exit of Apple’s CEO, but rather a family-owned fast-food chain with a cult following—a chain, I must add, which, despite my many trips to North Carolina and my professed love for burgers, barbecue, hot dogs, and shakes, none of my family has ever mentioned to me. Could it be I’m not cool enough to eat there?
The only other clues about the culture behind Cook Out are found on the side of its Styrofoam cups: References to bible verses. Once it was Proverbs 1:7: “The fear of the Lord is the beginning of knowledge, fools despise wisdom and instruction.” Then came Psalm 19:14: “Let the words of my mouth and the meditation of my heart be acceptable in your sight, O LORD, my rock and my redeemer.” More recently, it’s been Psalm 118:24: “This is the day the Lord has made. Let us rejoice and be glad in it.” Some locations with dining rooms have been known to play Christian music.
That might be why. But I eat at In-N-Out, another family-owned fast-food chain with a cult following that prints bible verses on its containers. Plus, Cook Out has hushpuppies. Hushpuppies, people. A visit is ordained.
(Via Casey Liss.)