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John Ternus Sports an Apple Black Unity Watch Band

Closeup of a wrist wearing an Apple Watch with a Braided Solo Loop band, with interwoven strands of red, green, and black.
Closeup of John Ternus’ fashion selection. Image courtesy of Apple.

In the two Newsroom photos of John Ternus in Apple’s announcement of his accession to CEO, he’s seen wearing a Black Unity Braided Solo Loop, part of Apple’s Special Edition Unity Connection. From the marketing page for the band:

Inspired by the power of connection, this striking band uses an advanced braiding technique to unite multiple yarns in a Pan‑African color palette of red, green, and black — creating a vibrant and tactile dimensionality. […]

Three bands, one community. The Black Unity Collection continues to support organizations dedicated to advancing racial equity and justice. […]

The band was designed by Black creatives and allies at Apple.

I’m sure Ternus rotates his watchbands regularly, so I don’t want to read too much into his selection, but I want to believe he either wears this band regularly or chose to wear it for these photos.

The Black Unity band is a deeply meaningful artifact for Apple’s Black community. I recall an October 2017 meeting between Apple’s Black employee association and its then-executive sponsor, Lisa Jackson, where we explored creating a “Truth” watchband to celebrate Black history and culture. Three years later—after I’d stepped down as co-chair, to be clear—Apple announced its first Black Unity Collection band, with the words “Truth. Power. Solidarity.” laser-engraved onto the fastening pin. It was a significant achievement for the many people who worked tirelessly to bring the long-gestating project to life, and a symbol of Apple’s commitment to inclusion and diversity.

Ternus led that Product Design team.

Whether Ternus is wearing the latest iteration by choice or by chance, I’m taking it as a sign that he’ll continue that commitment.

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