I love Apple’s “A peek at some handmade magic” on the making of the delightful MacBook Neo intro ad. When the Neo was announced, I described the ad as “kinetic and playful, and the animations feel grounded and physical.” This YouTube Short shows why: many of the animations start as physical objects and practical effects. The exploding confetti rocket, for example, is stop-motion animation and actual confetti. I love that in a world of AI ads, Apple is embracing old-school, handcrafted art. (See also: the new Apple TV logo, which is polished glass and colorful lighting.)