Apple announced the event on its website, on X/Twitter, and via invitations to the press—surprisingly, I didn’t get one: September 9 at 10 a.m. Pacific. Expect the iPhone 17 family, at least—including a rumored “thin” iPhone, which many have dubbed iPhone 17 Air—and likely the Apple Watch Series 11 and Ultra 3, Apple TV, and AirPods Pro 3.

A neat Easter egg: the glowing Apple logo on the site is interactive, with lava-like blobs trailing your cursor. The logo is described in the accessibility text thusly:

The Apple logo radiates with a blue gradient and is cast in thermal colors that merge from cool blue to yellow to hot red and from the top of the Apple stem all the way to the bottom of the Apple logo

Infrared camera on the next iPhone, anyone?