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Wesley Stenzel, Entertainment Weekly:
A judge has banned Kars4Kids, the car donation organization best known for its infectious jingle, from broadcasting its commercials in California after declaring that they are “misleading” and “unfair.”
You’re already singing the jingle, aren’t you?
The ads are beloved by many throughout the state for their song containing the group’s name, its phone number, and a call to “donate your car today.”
Beloved? More like becursed.
The issue, the plaintiff contended, is that Kars4Kids ads don’t disclose that it’s a religious organization or that donations don’t support “economically disadvantaged children”:
Instead, the judge said, the group’s primary function is to raise money for Oorah, an organization that is “dedicated to Jewish heritage and summer camps in New York and New Jersey” that generates 25 percent of its revenue from California.
The judge also ruled that:
[…] the organization could resume advertising in California only if its new commercials include “an express, audible disclosure of its religious affiliation and the geographic location of its primary beneficiaries and the age of the beneficiaries, specifying whether they aim for children or families, or both.”
Are any other non-profits required to do so? Does the Salvation Army have to declare it’s an “evangelical part of the universal Christian Church” in its ads?
A spokesperson for Kars4Kids responded to the ruling in a statement to EW on Sunday. “We believe this decision is deeply flawed, ignores the facts, and misapplies the law,” they said. “It’s well known that we are a Jewish organization, and our website makes it abundantly clear.“
I didn’t know that, and I’ve been hearing that infernal jingle for 30 years.