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In addition to the hero animation on Apple’s homepage today, there’s an easter egg I discovered accidentally when using Downie to grab that animation. Quite appropriate for April Fool’s Day. The element (a VHS-style double-left-arrow REW button) has a CSS class (apple-50-link) with display: none—hidden by design. I won’t spoil the video behind the hidden button, just go watch it.
(I tried to Shazam the music, and it was unable to identify the track. If you know it, please get in touch.)
Update: Two of them, in fact.
First, the “hidden video” is only hidden on Macs; if you visit on iPhone (or iPad), the REW button is visible. (Interestingly, it still doesn’t show up even if you change your Mac Safari user agent string to iPhone in Develop > User Agent > Safari — iOS 26 — iPhone.) Here’s a direct link to the actual video file on Apple’s site. Tim Cook also posted it to X/Twitter (which I would have never seen because, well, you know.)
Second, the music Shazam was unable to identify is actually the music from the Think Different ad, when played in reverse and pitched up, as noted by Lex Friedman. I had indeed watched the video in reverse, fully expecting that I (or Shazam) would recognize the music, but nope. Considering the number of times I’ve watched that ad, I’m extremely disappointed that I missed it. It’s an Easter egg inside of an Easter egg.