Kraft Heinz, last week:

Today, Kraft Mac & Cheese introduces PowerMac, a brand-new innovation delivering 17g of protein and 6g of fiber per serving. Kraft is known for bringing two icons – macaroni & cheese – together and making them the Best Thing Ever. Now, America’s #1 mac & cheese is uniting the benefits consumers are seeking with the same cheesiness fans know and love. PowerMac expands the blue box lineup with added nutrition while staying true to the taste, convenience and affordability that has made Kraft Mac & Cheese a trusted household favorite for nearly 90 years.

A greying Apple trademark attorney wistfully reaches for a cease-and-desist template. Power Mac… that’s a name I’ve not heard in a long time. A long time.