Fast, private email hosting for you or your business. Try Fastmail free for up to 30 days.
The best part of Super Bowl LX was—by far—Bad Bunny’s halftime show, possibly the most elaborate, intricate performance I’ve seen. I understood maybe a dozen words, but the message was undeniable. It would take a sick, twisted mind to complain about such a joyous celebration of unity, love, and inclusiveness. From AP’s review:
The sun hung low when Bad Bunny emerged in Puerto Rico’s sugar cane fields during his halftime show, surrounded by jíbaros in pavas (rural farmers in traditional straw hats), viejitos playing dominos (an affectionate term for older men) and a piragua stand (shaved ice) — undeniable symbols of Puerto Rico.
From a small Caribbean island with a complicated colonial history, to the world: The artist born Benito Antonio Martínez Ocasio brought Puerto Rican culture to the Levi’s Stadium in Santa Clara, California, for his 2026 Super Bowl halftime show in what was always going to be a landmark moment for Latinos.
I recognized a surprising amount of the imagery (I suppose some things are pan-Caribbean, almost universal), but it was valuable to see a breakdown of the show’s symbolism. I also enjoyed Variety’s behind the scenes details (the trees were people! The wedding was real!) and, of course, Apple released a playlist and live EP for our continued enjoyment.
The other reason for watching the Super Bowl—the ads—was mostly a dud; I actually found myself longing for the game—and I’m not a football fan. This year’s commercials were mostly cringe (Coinbase’s Backstreet Boys karaoke, Svedka’s dancing, AI-generated robots, and Amazon Alexa’s AI-will-kill-you were especially terrible).
For most of them, my overwhelming reaction was “you spent eight million dollars to air that?” The few that I, uh, enjoyed? were mostly nostalgia plays: Dunkin’s (de-aged) 90s sitcom stars, Xfinity’s (de-aged) Jurassic Park reunion, and Bosch’s (de-goateed) Guy Fieri (much to my surprise; must be a name thing). And, I’m mortified to admit, I bah-bah-bah’d to Hellman’s Meal Diamond (so bad it was so good, so good, so good). Roundups of more best and worst ads at Slate, People, and AdWeek.
Oh, right, the game.
The Seattle Seahawks dominated the New England Patriots with a smothering defense (six sacks, two interceptions, one returned for a touchdown) and piecemeal offense (three field goals in the opening half, five total by kicker Jason Myers—a Super Bowl record), in a game that managed to be less exciting than the 29-13 final score might suggest.
The win gives the Seahawks their second Super Bowl title and avenges their agonizing Super Bowl loss to the Patriots 11 years ago.
Congratulations, Seattle.
Now, on to baseball!