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A Pedant’s Aside on the Apple-Google Joint Statement

When writing up the aforelinked joint statement, I kept getting proofreading errors that the “AI” in “Google’s Al technology” was incorrectly spelled.

Here it is, as seen on Google’s site:

“Google’s Al technology” rendered in Google Sans.

You might already spot the problem.

Let’s change the font from that site’s Google Sans to something more distinctive, Apple Chancery:

“Google’s Al technology” rendered in Apple Chancery.

Are you seeing it? Let me go one step further and use Copperplate, which uses small caps:

“Google’s Al technology” rendered in Copperplate.

Yep, Apple is using “Google’s AL technology” instead of “Google’s AI technology.” I presume there’s a discount for buying a knockoff.

And don’t get me started on Google’s use of straight (“dumb”) quote marks.

⚙︎

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