Mark Gurman, Bloomberg (paywalled; Reuters, Archive.today):

Meta Platforms Inc. has poached Apple Inc.’s most prominent design executive in a major coup that underscores a push by the social networking giant into AI-equipped consumer devices.

The company is hiring Alan Dye, who has served as the head of Apple’s user interface design team since 2015, according to people with knowledge of the matter. Apple is replacing Dye with longtime designer Stephen Lemay, according to the people, who asked not to be identified because the personnel changes haven’t been announced.

Apple confirmed the move in a statement provided to Bloomberg News.

Gurman calls this “a blockbuster coup” for Meta and a “big loss for Apple,” but I think he got his order wrong—Apple is probably happy to finally wave bye-bye, Dye.

Dye comes from the world of glossy print, packaging, and brand marketing, and was initially hired onto Apple’s Marcom (Marketing Communications) team to work on iPod and iTunes marketing. When he moved to the UI team for the iOS 7 redesign, several coworkers expressed concerns that a “marketing guy” was designing the UI.

I think Meta is getting exactly who they deserve.

Steve Lemay is taking over Dye’s role:

“Steve Lemay has played a key role in the design of every major Apple interface since 1999,” Chief Executive Officer Tim Cook said in the statement. “He has always set an extraordinarily high bar for excellence and embodies Apple’s culture of collaboration and creativity.”

One former colleague who worked with Lemay found him less than helpful as a designer and expressed surprise he’d managed to achieve such a senior design role, but Lemay at least seems to have a deep background in UI design. I hope that translates to Liquid Glass improvements.

One final note: Gurman’s reporting includes this nugget:

The executive informed Apple this week that he’d decided to leave, though top management had already been bracing for his departure, the people said.

Jeff Williams’ departure announcement noted that the Design team, headed by Dye, was to move under Tim Cook. I wrote then:

Reporting to Cook is a hell of an elevation for Dye […].

I presume this reporting structure is temporary, a stopgap until they find something—someone—better. Cook has enough problems on his plate. I can’t imagine him caring enough about design to push back on bad or poorly implemented ideas […].

(A little birdie informed me that after Jony Ive left, Dye refused to report to Federighi—who apparently has strong opinions on UI design—which is how Williams ended up with the group. I’m curious if reporting to Cook is an extension of that refusal.)

My presumption was Dye would eventually report to someone other than Cook.

Williams leaves in mid-November, Dye starts reporting to Cook, and two weeks later, Dye is gone.

Did Cook again try to move Design under Federighi (where I think it belongs) or under John Ternus (to give him broader experience before he ascends), and did Dye again refuse? Or did Cook and Dye not get along?

Perhaps Apple wasn’t so much “bracing” for his departure as eagerly anticipating it.