In response to my post on last week’s Apple-Intel rumors, my friend and former colleague Paul Ramsbottom shared a screenshot of Intel’s then-CEO Paul Otellini wearing a bunny suit as he hands a round Intel wafer to Steve Jobs.

That moment is from Apple’s 2006 Macworld San Francisco event (timestamped link). It’s a classic bit of Steve showmanship. My guess is more people remember Otellini for this appearance than for anything else he did for Intel.

As memorable as that moment is, it’s not my favorite from this event. It’s not even my second favorite (that would be Steve’s iconic “one more thing” that introduces Apple’s first MacBook Pro later in the event).

My absolute favorite moment comes after Steve announces the first iMac with an Intel processor and discloses that all the software he’d demoed runs natively on Intel. He then dramatically reveals that we “just saw them running on Intel…” because he’d been using a new Intel-based iMac all morning. The buildup to that surprise revelation is absolute perfection, right down to him switching his presentation clicker to his left hand so he can free his right hand to emphatically point to the computers.

Steve pulled a less-dramatic version of this reveal a few months earlier at WWDC 2005, as part of his Intel transition announcement: a nod, smile, and unvoiced “oh yeah…” to his audience of developers who’d quickly caught on to what he’d left unsaid.

Steve’s theatrical flair was unparalleled.