Greg Joswiak, Apple’s Senior VP of Marketing, posting to X/Twitter (link is to xcancel.com, so you can safely click without actually visiting the hellsite):

Mmmmm… something powerful is coming.

After years of “we don’t even wink in the direction of new products,” it’s weird to see Apple executives actively teasing new products.

It doesn’t take a marketing genius to figure out five “M”s equals “M5”. The Roman-numeral-V-shaped silhouette of the included video simply rams it home:

The headphone port on the left aligns with a MacBook Pro (not Air). And this may be just the lighting, but it looks a smidge thinner. Plus—and perhaps this is merely wishful thinking—the overall coloration, and the closing Apple logo, implies the tantalizing possibility of a MacBook Pro in something other than Space Black or Silver.

Not that I’m in the market for a new MacBook Pro.

A new MacBook Air with cellular though….