It’s the most wonderful time of the year… for Negroni fans. From Imbibe magazine and Campari comes Negroni Week 2025:

For 1 week in September, bars and restaurants will mix classic negronis and negroni variations for a great cause.

That cause is (again) Slow Food:

Slow Food is a global movement of local communities and activists across more than 160 countries seeking to change the world through food and beverage. Slow Food envisions a world where everyone can enjoy food and beverage that is good for them, good for the people who produce it, and good for the planet.

No doubt there’s a participating venue near you—San Francisco offers 45 locations this year.

Last year I didn’t start until midweek, but I made sure it was on my calendar this year. This will be my tenth Negroni Week (at least!). As I noted last year:

[…] while I don’t need an excuse to tip a Negroni—it’s my favorite “daily drinker” cocktail—I welcome the opportunity.

I also remain an enthusiastic member of the Bitters and Bottles Negroni club. Over the years, they’ve crafted some unconventional concoctions, several of which I’ll revisit this week. To kick things off, I’ve selected their New Age Negroni.

One ounce each of:

• Carpano Bianco Vermouth
• Suncliff Gin
• Suncliff Cultivaro

Combine with lots of ice, stir quickly, and strain into an old fashioned glass with a large sphere or block of ice. Garnish with a twist of orange or grapefruit if you have it.

Enjoy slowly.