I absolutely love this guy, and I really want to believe he’s an actual Apple Store employee—please don’t shatter my illusions, ThankYouVeryMuch. But, is there anyone unsure about which new iPhone they’re going to buy? (I know, I know. Not the point. “A Guided Tour of the New iPhone Family” gives away the game.)

(I would normally embed the video here, but for reasons unknown, Apple has blocked that option for this video. You’ll have to click through to YouTube.)

I also love the video’s production style. The physical interactions with (seemingly) digital titles is clever, and the kinetic text for the product specs are captivating. Makes me want to try reproducing it in Apple Keynote.

Also, for a brief moment I thought they got Andy Samberg to do a cameo. The character breakdown definitely called for Samberg–esque.