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Apple: The First 50 Years

David Pogue has a massive, 600-page tome forthcoming:

Deeply researched and lavishly illustrated in color, Apple: The First 50 Years includes new interviews with 150 key people who made the journey, including Steve Wozniak, John Sculley, Jony Ive, and many current designers, engineers, and executives. The book busts long-held myths; goes backstage for both the titanic successes (450 million iPods, 700 million iPads, 2.2 billion iPhones) and the instructive failures (Lisa, Apple III, MobileMe); and assesses the forces that challenge Apple’s dominance as it enters its second half century.

Coming March 2026. I’ve already placed my preorder (order yours through Bookshop or Amazon and I get a tiny kickback that supports the site).

Assuming it’s final, I find it a weird choice to use iPod controls on the cover. Is that the most iconic Apple image? Why not the original mouse? Or the arrow cursor? Or an iPhone silhouette? Personally, I’d have selected the original Macintosh icon, but I’m OG.

(Via Michael Tsai.)

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