Apple Newsroom:

Apple today unveiled AppleCare One, a new way for customers to cover multiple Apple products with one simple plan. For just $19.99 per month, customers can protect up to three products in one plan, with the option to add more at any time for $5.99 per month for each device. With AppleCare One, customers receive one-stop service and support from Apple experts across all of the Apple products in their plan for simple, affordable peace of mind. Starting tomorrow, customers in the U.S. can sign up for AppleCare One directly on their iPhone, iPad, or Mac, or by visiting their nearest Apple Store.

Launching Thursday. At $20–$32 a month ($240–$384 annualized, but there’s no annual pricing), this is a solid deal for the set of Apple customers who both buy AppleCare and have multiple high-priced devices.

(The AppleCare page is already updated with AppleCare One details for each product. I love that the AppleCare One tile updates to show the selected product in combination with two other devices. I appreciate these little details.)

Not all customers benefit from AppleCare One. The cost of AppleCare+ for an iPhone 16e, iPad mini, and Mac mini (all minimally specced) is $17 a month ($10, $3.50, $3.50) or $170 a year ($100, $35, $35).

However, if you own a pair of Apple headphones—from the least expensive AirPods 4 ($15 a month) up—AppleCare One becomes a great deal.

But the absolute screaming deal is for Apple Vision Pro owners: AppleCare+ for this $3,500 device starts at $25 a month ($250 a year). If you have a pair of AirPods or an Apple Vision Pro (or both!) AppleCare One becomes a no-brainer decision.

I use my iPhone caseless. When I’m asked why, my answer is “AppleCare is my case.”

I don’t get AppleCare+ on all my devices, just the ones most likely to be damaged or which cost a fortune to repair. I’m currently paying for five devices—iPhone, MacBook Pro, iPad Pro, AirPods Pro, and Apple Vision Pro—making AppleCare One a clear win.

Apple has consistently looked to Services to boost its bottom line (to the tune of $100 billion annually). Services revenue set all-time highs in both the first and second quarters this year, with double-digit growth in that second quarter, and the upcoming earnings report is likely to tell a similar story. AppleCare One will no doubt drive further growth.

I suspect both customers and Wall Street will cheer this new offering.