Apple Newsroom:

Apple today announced the expansion of Apple Retail into the Kingdom of Saudi Arabia with the launch of the Apple Store online and Apple Store app, introducing support directly from Apple in Arabic for the very first time. The arrival of the online store marks a new era for customers in Saudi Arabia, who will be able to shop Apple’s full range of products with exceptional service delivered by Apple’s talented, dedicated team members.

And:

Apple announced its plans to begin opening the first of several flagship Apple Store locations in Saudi Arabia starting in 2026. As part of this expansion, Apple is in the initial stages of planning an iconic retail store coming to Diriyah, a UNESCO World Heritage site.

This is the fruition of Apple’s Saudi Arabia retail expansion plans announced in December. Before today, Saudi Arabian customers relied on Apple Authorized Resellers and Service Providers—no direct Apple sales or support. Quite remarkable for a country of nearly thirty-five million people.

Apple also announced support for “Buy Now Pay Later” service Tamara, Saudi Arabia’s first fintech unicorn.

Apple customers have apparently been missing out on quite a lot until now: Apple Store Online brings Personal Setup and shopping support, the Apple Trade In program, AppleCare+, the Apple Education Store, Mac configure-to-order options, personalized Apple Watch case and band combinations, and engraving in Arabic and English on products that support engraving. I think this warrants a well-earned أخيراً! (finally!).