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Joanna Stern’s Interview with Apple’s Craig Federighi and Greg Joswiak

Speaking of Joanna Stern, she goes hard in her interview with Federighi and Joz for the Wall Street Journal, asking questions that clearly made both Apple execs uncomfortable. At one point, Federighi looks like he’s about to panic, but his media training kicks back in and he manages a smile.

I only wish the interview had gone longer. Stern is the best tech journalist in the biz.

Three takeaways:

  • Hammering hard on the point that “Apple Intelligence” as a whole wasn’t delayed last year, only a “small” part of it. They really wanted us to understand just how much of Apple Intelligence they already shipped.
  • Disabusing us all of the notion (or trying to anyway) that any of last year’s demos were in any way “faked” or mere “concept videos”. They insisted the software was real (though perhaps not spectacular).
  • A “v1” of the “more personal Siri” was a technical dead-end, and the shift to “v2” was one cause of the delay—and will (supposedly!) be more fruitful.

⚙︎

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