9to5Mac:

Apple has just launched a new page on its website called ‘Snapshot.’ It’s a discovery tool for following the work of artists, actors, and athletes across three of Apple’s media platforms: Apple Music, Apple TV, and Apple Podcasts.[…]

The page shows a horizontally scrolling carousel of popular musical artists, actors, and athletes. […]

Each celebrity listed offers an ‘Explore’ button where you’ll find a sort of bio page and content hub for them.

The page contains basic details about the celebrity, such as their birth year, home of origin, and a basic written bio.

It also aggregates content they’re involved with from across Apple’s various Music, TV, and Podcasts offerings.

The site feels… incomplete… as if it was discovered sooner than Apple planned. Three dozen celebrities? That’s not a launch, that’s a test. It smells like a production validation check to confirm everything builds and works as expected, on a domain Apple didn’t expect anyone to find. (You’d think they’d know better by now!) The inability to search, and the painfully slow-scrolling tiles you can’t scrub to find a person you actually care about, suggest this is more of a landing page, and the “real” content is the individual landing pages. The lack of an associated press release or marketing story reinforces this and makes for an especially odd “launch.” No doubt an actual launch will offer far more spectacle.