MacRumors:

Apple this month started advertising on X for the first time in more than a year. The company had stopped advertising on the social media platform in November 2023 following controversial remarks made by its owner Elon Musk.

Tim Cook “personally” donated $1,000,000 to, and attended, Donald Trump’s inauguration. Then Apple complied with the Gulf of Mexico name-change nonsense, despite no legal requirement to do so. Now, they’ve restarted advertising on Elon Musk’s toxic social media service, just weeks after Musk gave a Nazi salute.

My only conclusion is that Tim Cook and Apple support this autocratic regime and its brazen, systematic destruction of American democracy.

This latest act of acquiescence is clearly meant to curry favor with Trump and co-President Musk^[1] out of fear of retaliation—especially from Musk, who’s actively suing companies who stopped advertising on X/Twitter^[2]. No doubt Cook and Co. are hoping to avoid that, making the resumption of ads a bribe to Musk—or, if you’d like to be more generous to Apple, a payoff coerced through blackmail and extortion.

At this point, if Trump demanded that Apple create a backdoor allowing access to every customer’s device, I have very little reason to believe they’ll refuse the request.

I’ve been following Apple for over four decades, first as a customer, then as an employee for twenty-two years. While I won’t claim any unique insight from this tenure, it forged in me a belief that Apple always tries to do the right thing, even when it doesn’t appear that way from the outside. Or, in human terms, their heart was always in the right place.

I can no longer confidently say I believe that.