Apple Newsroom:

Apple today introduced Apple Invites, a new app for iPhone that helps users create custom invitations to gather friends and family for any occasion. With Apple Invites, users can create and easily share invitations, RSVP, contribute to Shared Albums, and engage with Apple Music playlists.

An app to manage invitations was not on my 2025 Apple bingo card. My only question is which Apple executive did Evite piss off to get themselves Sherlocked?

Surprisingly (or not), it requires an iCloud+ subscription to create invitations.

This feature is cool:

Additionally, participants can easily contribute photos and videos to a dedicated Shared Album within each invite to help preserve memories and relive the event.

It looks like an extension of Apple’s current Sharing Suggestions, plus uploading from the web for non-iPhone users.

And of course, it comes with the inescapable and obligatory Apple Intelligence features, including Image Playground and Writing Tools.

I’m looking forward to playing with this.