Dream it. Build it. Grow it. Sign up now and you'll be up and running on DigitalOcean in just minutes.
Directed by Ridley Scott, the advertisement was designed to highlight the Macintosh as a groundbreaking computer that offers freedom and individuality in a market dominated by corporate conformity. It drew inspiration from George Orwell’s dystopian novel Nineteen Eighty-Four, with Apple positioning itself as a liberator from the homogenized control represented by the fictional “Big Brother,” a veiled allegory for IBM.
A lot has changed since this ad first aired. Foremost is that IBM is no longer the tech behemoth to be feared; Apple has indisputable taken on that role, and is now seen by many as the company we need to be “liberated from.” Meanwhile, in the politics sphere, every day feels more and more like Nineteen Eighty-Four.
And of course, the Super Bowl, which used to air in mid-to-late January, has crept later and later, with this year’s game being held on February 9.
George Orwell would be dismayed.