If you watched the aforelinked conversation with Reggie Jackson, you may have noticed the orange box sitting on the desk. These are Reggie! bars—chocolate, peanuts, caramel—and named after the man himself. I ate them as a kid growing up in New York. They were delicious.

The story behind them is when Jackson was with Baltimore Orioles in 1976 and hoping to get traded, he boasted in an interview,

If I played in New York, they’d name a candy bar after me.

Jackson signed with the New York Yankees in 1977, and after a stellar post season (where Jackson earned his nickname "Mr. October"), The Curtiss Candy Company rebranded an existing candy—the Bun Bar—to Reggie!, and Jackson’s boast came true.

They were discontinued in 1981, then revived briefly in the early 1990s. As of 2023 they're again available. You can buy a case (autographed, if you’d like) directly from Reggie Jackson’s website (or on Amazon), but at $70, it’s too much for me to indulge my nostalgia.

Case of Reggie Bars | Reggie Jackson

Experience the excitement of Opening Day 1978 at Yankee Stadium all over again with the return of the iconic Reggie Bars! Throwback to the iconic moment when Yankee fans tossed Reggie Bars onto the field in joy after Reggie Jackson hit a homerun. Hall of Famer Reggie Jackson has teamed up with American Candy Nostalgia to bring back the beloved Reggie Bar. Indulge in the delicious combination of chocolate, peanuts, and a caramel center with the re-launch of the Reggie Bar. Contains Milk, Peanuts, Soy - See description for more specific ingredients. Manufactured in a facility that also processes: Egg, Wheat, Almond, Cashew, Pecan, Coconut.

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