Nitish Pahwa, in a Slate piece densely packed with receipts:

Now that Trump is headed back to the White House, with X’s Elon Musk in tow, there is not even a pretense of hope on that platform for anyone who voted against Trump. It’s better late than never, but it’s well and truly time to cut X loose.

Maybe it seemed, once, that a spirited internal resistance could effectively limit Musk's damage and preserve some of the prior spirit of the microblogging platform that writers, public agencies, and other creative types had come to depend upon. I honestly cannot tell you what exactly was my justification for maintaining a Twitter/X presence, even as I explored other social media outfits and publicly acknowledged that Musk's regime was repelling masses of tweeters, boosting easily debunkable disinformation, shedding all of X's remaining utility for journalists, bullying transgender users, spreading straight-up white-supremacist rhetoric, and influencing CEOs in every other field to become as domineering and unapologetic as Musk is, whatever the backlash.

I refuse to fuel Musk’s algorithms with my content and attention. I started winding down my participation in October 2022 (after first trying to do so in 2018). I had several “professional obligations” on it at the time that made it impossible for me to fully disengage, but once those obligations no longer existed, I stopped posting on X/Twitter, and only read it when someone links to something over there.

(I then bleach my eyeballs, because yeeech.)

The only people still in the Nazi bar either are Nazis, like Nazis, or enjoy debating Nazis; or who—despite all the Nazi insignia, salutes, and propaganda surrounding them—still don’t believe they’re in a Nazi bar. Perhaps they’re busy nursing their carefully curated follow list in a back corner, and haven’t realized how many of their not-Nazi friends already left or are grabbing their coats. Or their friends are waiting on them to rise and head for the door so they can follow.

Or, perhaps, they don’t know better bars exist.

Today, the three meaningful alternatives to X/Twitter are Bluesky, Threads, and Mastodon. I chose Mastodon, because it’s because it’s not owned by any (billionaire) individual, and it’s where most of my (generally geeky) people are. It’s big advantage is it’s decentralized: there are multiple servers talking to each other rather than one single, central server. A benefit of this is you can join a server based on topic or affinity (e.g. technology, journalism, or activism). The biggest downside? It’s decentralized, which requires you to choose a server (in the way you choose an email provider) with no easy way of comparing them, and the getting started process can be arduous for many non-techie folks.

More and more people are moving from X/Twitter, some 700,000 in a week to Bluesky alone, according to Jay Peters at The Verge:

Bluesky gained more than 700,000 new users in the last week and now has more than 14.5 million users total, Bluesky COO Rose Wang confirmed to The Verge. The “majority” of the new users on the decentralized social network are from the US, Wang says. The app is currently the number two free social networking app in the US App Store, only trailing Meta’s Threads.

That’s the second large influx recently:

The independent platform has seen a lot of growth in recent weeks — on October 24th, Bluesky announced it had 13 million users. After X’s recent announcement that it would let blocked users still see posts from the person that blocked them, for example, Bluesky said it added 500,000 new users in one day.

Many friends are happy on BlueSky. Some prefer Meta/Facebook’s Threads (though I’m not a fan of Mark Zuckerberg any more than I am of Elon Musk). I have accounts on both, mainly as a hedge, in case someone I really care about is active on one of them.

The Verge offers more specific advice on how to leave X/Twitter, including taking your account private, downloading your content, and eventually deactivating your account completely.

Regardless of which new social network you choose, it’s important to start the process now. The best time to leave a Nazi bar is the day it becomes one. The next best time is today.

Wes Davis, writing for The Verge:

You know how Marvel and DC have held joint ownership over trademarks for “Super Hero” for decades? That time is apparently mostly over, as the US Patent and Trademark Office has canceled the companies’ claim to several of their trademarks, reports Reuters.

I had no idea that “super hero” was a trademarked term. I’d guess most of the public didn’t either, despite being registered back in 1967. I assumed it was just a generic term. Perhaps that’s just five decades of my hearing the term “super hero” though.

The cancellation comes as the result of a challenge from Superbabies Limited, a small company that produces a series of Superbabies comics about, well, superhero babies. Superbabies creator S.J. Richold decided to challenge the two comic giants’ claim to the trademarks after DC “attempted to block Richold’s efforts to promote The Super Babies,” wrote the law firm that represented Richold in a release.

Congratulations to Richold and Superbabies Limited for bringing—and winning—this challenge. It seems ridiculous on its face that such a seemingly generic term could be trademarked, and has remained so for this long.

Curiously, Super Heroes and Super-Villain remain trademarked by DC and Marvel, though. I hope those are invalidated soon, too.

One of the lawyers involved in the Superbabies trademark challenge, Adam Adler, actually wrote up a two-part series of articles for Escapist Magazine lightly explaining how the companies came to jointly own the trademarks and what they’ve done to guard that ownership over the years.

Both are worth reading.

Nilay Patel at The Verge, in a transcription of his Decoder podcast (Overcast; Apple Podcasts), interviews Ben Collins and Danielle Strle, The Onion’s new CEO and Chief Product Officer:

BC: I was reading Adweek, and I saw The Onion was for sale, and this was around the time where things were just shuttering. Sports Illustrated and Jezebel just shuttered — and it was from the same company, G/O owned Jezebel — or things were being turned into AI slop farms or Elon Musk was buying it. Worst-case scenario.

I posted on Bluesky. I said: “The Onion’s for sale, who wants to help me buy this thing? I have $600.” Leila Brillson, who’s in Chicago where The Onion is based, emailed me, and she was like, “But seriously, how do we do this? It’s an institution. We can’t let this thing die. It’s important to keep this thing alive.” I was like, “Let me just make some phone calls.” The first person I called was Danielle because she just knows.

Two and a half months later, he, Strle, and Twilio founder Jeff Lawson own the joint. How is that not an Onion story?

(Except, oddly, there’s not a single mention of Lawson or Twilio on the site. Is their new billionaire owner censoring them?!)

Patel:

There’s a lot going on in this episode, but the one thing I want to call out is just how much fun Ben and Danielle seem to be having. That’s a rare quality in media right now, and it’s infectious. In fact, I’ll just go out and say it because I think you’re going to hear it in the episode: I’m rooting for them to succeed. I have all the same memories of reading The Onion as anyone else, and I hope they figure it out.

I don’t read The Onion regularly, but when I do, it always hits. So deep-seated is the site in our cultural zeitgeist that “Not an Onion Headline” conveys an immediate understanding of quality, and “‘No Way To Prevent This,’ Says Only Nation Where This Regularly Happens” verges on liturgical.