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BBC Unhappy with Apple for Inaccurate AI Summaries

Graham Fraser, writing about the BBC, on BBC:

The BBC has complained to Apple after the tech giant's new iPhone feature generated a false headline about a high-profile murder in the United States.

Apple Intelligence, launched in the UK earlier this week, uses artificial intelligence (AI) to summarize and group together notifications.

Apple Intelligence is new to the U.K, but those of us in the U.S. have been ridiculing it for a month now. As John McClane said, “Welcome to the party, pal!

This week, the AI-powered summary falsely made it appear BBC News had published an article claiming Luigi Mangione, the man arrested following the murder of healthcare insurance CEO Brian Thompson in New York, had shot himself. He has not.

Headlines are an editorial decision, and represent the voice of the publication. A poor summary can be embarrassing. A misleading one—as this was—can sully the publication.

"BBC News is the most trusted news media in the world," the BBC spokesperson added.

"It is essential to us that our audiences can trust any information or journalism published in our name and that includes notifications."

Apple can’t afford this bad press if Apple Intelligence is going to be taken seriously and drive hardware sales.

If Apple can’t address this quickly, they may have another egg freckles situation on their hands.[1]


  1. To summarize: The handwriting recognition on the Apple Newton would fail, often in spectacular ways. Garry Trudeau “mocked the Newton in a weeklong arc of his comic strip Doonesbury, portraying it as a costly toy that served the same function as a cheap notepad, and using its accuracy problems to humorous effect. In one panel, Michael Doonesbury's Newton misreads the words "Catching on?" as "Egg Freckles", a phrase that became widely repeated as symbolic of the Newton's problems.” ↩︎