Deceptive.Design:

Deceptive patterns (also known as “dark patterns”) are tricks used in websites and apps that make you do things that you didn't mean to, like buying or signing up for something.

If you use a website or app today, I can guarantee you’ve run into one or more of these deceptive design patterns. For example, I’m constantly encountering Confirmshaming when unsubscribing from a list or declining an offer to sign up for discounts:

Confirmshaming works by triggering uncomfortable emotions, such as guilt or shame, to influence users' decision-making. Websites or apps employing this deceptive pattern often present users with opt-out button labels that are worded in a derogatory or belittling manner, making users feel bad about choosing not to engage with the offered service or feature. By targeting users' emotions and self-image, confirmshaming aims to increase the likelihood that users will give in to the desired action, ultimately benefiting the service provider.

I was reminded to post this remaindered link thanks to its appearance in Elie Mystal’s recently linked piece at The Nation—which, sadly, engages in confirmshaming: If you’re using an ad blocker (and you should be), they display a dialog window with a big red “Disable” button, and below that, tiny text that reads “Continue without supporting us”.

Since I started using Duolingo again, I’m also experiencing other deceptive patterns daily—especially Nagging. Oh boy, the nagging.

See also: Dark Patterns Hall of Shame.